Why XIMIVOGUE Products are Cost Effective

                                        

XIMIVOGUE is a fast fashion franchise brand specializing in retailing daily goods which have been widely recognized over the years. 

It has opened more than 1600 global stores within a few years. In 2018. its turnover has achieved 1.8 billion RMB, which is a good example of a physical retail business. Another reason why it is so popular among consumers is that its products are cost-effective. 

Most of the XIMIVOGUE stores are full of daily products in 8 categories such as household items to office series. They are all priced at USD 1 to 10, which are popular among youth, in particular. 

Then why and how can its products be so affordable?

Direct procurement 

There are about 7000 SKU products of XIMIVOGUE, the majority of them are customized and bought directly from factories. Therefore, price advantages exist. 

Self-design

XIMIVOGUE designs its products independently, by which the pricing right can be ensured. 


Quick circulation

XIMIVOGUE owns an advanced supply chain management system, with which big data management can be conducted. In this way, the circulation of products can be monitored, the efficiency of capital and sales will be raised. 

Franchise investment

Franchise investment is also conducted in XIMIVOGUE. Its product sales management system is mature, with which store opening can speed up. 

Global procurement

The design of XIMIVOGUE products is Korean-style and it procures products from all over the world. Its store layout has been globalized by steps.