Online with Offline Shopping will be Trend

Author: Celia| Keywords chosen by Celia

                                        

According to statistics, the rise of e-commerce has impacted a lot in physical stores. The rapid development of online stores has led to a reduction of offline ones to a certain extent. 

Though e-commerce does impact on the real economy, physical stores will not be replaced by it. The main reason is due to destructive competition and a weak business model. It is predicted that in the future, even the largest online company will have its own offline store. Online with offline shopping will be a trend for the whole industry. 

A combination of online and offline shopping is beneficial to enhance the shopping experience for consumers. It provides greater and more convenient choices for consumers, which is exactly the value of shopping. 


Consumers are able to know and select favorable products online then get their product offline. It is believed that the interconnection between physical stores and online platforms are good for creating better shopping experience and value-added services. In this case, customer stickiness and loyalty can be improved. 

Online with offline shopping is not only the bottleneck for traditional brands but also a development trend for the future business. The interaction of online and offline shopping meets various demands in many aspects, covering entertainment, tourism, culture and so on.