Experiential Consumption Boosts Real Economy

Author: Celia| Keywords chosen by Celia

                                        
Under the circumstance of the rapid development of e-commerce, the real economy is trapped in crisis and seeks for the transition. 
 
According to some statistics, online shopping is the main contributor to the growth of e-commerce.


Although e-commerce has consistently increased its share in the retail industry, offline retail still carries out the largest part. 
 
As a matter of fact, the main reason why the traditional retail industry faces a crisis is owing to its old school operation mode and increased costs. It is not because of the strengthened e-commerce, but the weakened traditional retail industry. 


Popular experiential consumption
 
Opportunities exist in the crisis in fact. Retail companies are suggested to serve the ever-changing demands of consumers. The core value, shopping experience and new functions of the stores are achievable to the combination of both the stores and network. 
 
The rising living standards in recent years required more on the product quality from consumers. However, products online are untouchable and may at different prices offline. Online products are attractive for those who focus on the prices while experiential consumption provides a real experience for them.  


In these offline experience stores, not only products but also various unique things can be experienced. For example, application scenarios such as gaming, photograph, dining courses and others enhance the sales and popularity of the offline stores. 
 
The duration of stay and transactions are far more improved in experience areas and an increasing number of customers will conduct shopping and buying by experiencing.