Competitiveness of XIMIVOGUE Fast Fashion Brand

                                        


The emerging trend of fast fashion franchise stores brings both challenges and opportunities to franchisees. To stand out from the competitors, it is crucial to satisfy consumer demands and build brand influence. 
 
Let’s take an international fast fashion brand, XIMIVOGUE as an example and make a brief analysis of its competitiveness as below. 


Both fashionable and of high quality
 
It is widely known that products with great design and of high quality are more likely to retain and attract consumers. XIMIVOGUE has its own team to manage the product quality and price so as to ensure the price-performance ratio.
 
Innovative and unique
 
The youth are interested in the fresh and innovative stuff. Products with popular styles and quick updates are easy to meet the current demands. With the target consumers aged from 15 to 35, XIMIVOGUE has aimed at providing global consumers with customized innovative products since its establishment. 


Enhanced brand awareness
 
To improve the influence of a brand, it is necessary to do advertisement and promotion. XIMIVOGUE enhances its brand awareness through various online and offline channels and makes its products close to the consumers’ life as far as possible. 


Powerful capabilities
 
XIMIVOGUE has cooperated with more than 1000 reliable suppliers, all with stable product sources and manageable quality. Through large-scale procurement, the product costs can be reduced to ensure the profits of the partners and a win-win situation.